Why SuperOne is targeting millennial sports fans?
Millennials do technology differently. Other generations might kick back for a night of Netflix, or plot a journey mapped out by Google. But technology and millennials have a much more dedicated relationship to tech, and it’s largely conducted through their smartphones.
They love good-looking apps that have strong functionality and are a little bit addictive. And they’re happy to spend a bit of money on something they truly love — especially when there’s the prospect of winning big if you perform well.
There’s also a direct link between millennials and sport.
They often follow a team with tribal passion, spend money on season tickets, pay extra for sports channels and merchandise, and many bet on their favorite team too. The truth is, a Liverpool fan is obsessed with Liverpool — and probably always will be, forever till the end of time!
Some football fans use social media platforms for the sole purpose of debating their team’s ability (or lack of it). SuperOne knows all this. Its technology is perfectly positioned to draw millennial sports fans in their thousands onto the new SuperOne platform when it launches.
With SuperOne poised to become THE digital game of the decade, these millennials — especially the sports nuts — are the audience we’re targeting to allow us to build viral growth.
Do you know any sports fans or maybe you are one of them? This is the perfect time to check out SuperOne and see if you have what it takes to be the biggest fan.