What Amazon continues to get right for its customers

When Amazon was initially founded in 1994, it was a site that sold books. Within a month of its inception, the company had already shipped them to more than 40 countries. Since then, Amazon has become one of the ‘Big Four’ companies in the U.S. information technology industry, along with Google, Apple, and Facebook.

It has been referred to as “one of the most influential economic and cultural forces in the world”, is the world’s most valuable brand, and is for many the single largest destroyer of jobs and high streets on the planet. The company began selling music and videos in 1998, video games, consumer electronics, home-improvement items, software, games, apparel, furniture, jewelry and toys a year later in 1999, and the rest is history.

Its revenue figures stood at $522 billion as of 2019, net income at $11.59 billion (2019) with a total number of assets at $225.25 billion. It’s a giant and the whole world knows it. But how did Amazon get retail so right? It’s probably worth mentioning first, and anyone who’s used Amazon to buy and then return items will agree, they’re 100% customer-centric.

The customer comes first no matter what, and it’s as simple as that. As a result, the customers keep coming back. Because of Amazon’s commitment to world-class customer service, it has developed a range of tools that users can employ to track packages and quickly return or exchange ordered items, bringing simplicity and convenience to their online shopping experiences. As a result of this, Amazon’s Customer Service team has won multiple awards for its dedication to preventing and swiftly addressing problems for customers.

Take Amazon Prime as another example. One of Amazon’s overarching missions is to become the planet’s most customer-centric company, so Prime was created as Amazon realized that customers wanted to buy quality products for less money, and then receive their products as fast as possible.

Prime meets both this customer needs. A recent survey by Consumer Intelligence Research Partners (CIRP) suggested that over 100 million people in the United States alone have an Amazon Prime account. What’s more, CIRP estimated that almost 60% of Prime Members pay the full $119 yearly fee and that Prime members spend double the amount of non-prime members which comes to an average of $1,400 every year.

Being a customer-centric company and keeping your consumers has a knock-on effect to impact general user experience. If a paying customer has a great user experience while using your product, he or she will find it simpler to find exactly what they’re looking for and move further down the conversion funnel, resulting in more sales. That’s why Amazon employs a full User Experience (UX) team of professionals in everything from user research and interaction design to web development.

These UX experts collaborate with Amazon’s engineers, product managers, and executives to create seamless user experiences that drive customer conversions. Lastly, a huge part of Amazon’s growth has been down to diversification. In short, Jeff Bezos has his fingers in a lot of profitable pies and the economic rewards are good.

Interestingly though, some of the things you can buy on Amazon are not just the run-of-the-mill electronic devices and music. You can buy almost anything. You can buy edible glitter should you feel the need, you can buy a Chia pet gremlin, you can buy a 188-inch inflatable elephant, you can buy a life-sized plastic crocodile, you can buy finger-covers specifically for eating cheesy crisps, you can buy a personalized cardboard cut-out of yourself, you can buy bacon-themed bandages, you can buy five-fingered hands as individual finger puppets, you can buy a lead to walk your chicken, you can buy a balaclava ostrich helmet, and the list goes on.

A search of the site reveals over 3,000 listings for soup. Search the term “nuts” and you’ll see over 37,000 results. Where else on the planet is there such a delightful array of choices? Amazon now carries products in music, books, electronics, health and beauty, automotive, grocery, and clothing.

Business owners can contract with Amazon’s network of pros to get IT support, furniture assembly, and even A/V services. By diversifying its offerings, Amazon is continuously driving reach and relevance. It’s how business empires are created.

Talking of creating business empires, another platform with its eyes on a very large prize is the online crypto-gaming platform SuperOne. The gaming industry is one of the fastest-growing economic sectors in the world, bringing in billions of dollars in profit. By 2024, global online games revenue is predicted to reach $17.8 billion and SuperOne aims to capitalize on this massive global market whilst transforming networking for the crypto age.

It’s not as though it’s a diminishing demographic either. SuperOne can easily tap into a global mobile gaming audience of over 2 billion people, uniting the huge audiences of mobile gaming and crypto in a beautiful standalone network. So where is this huge global audience?

Crucially, SuperOne is targeting two key segments: Asia and millennials. SuperOne is positioned perfectly to enter this rich market and introduce a new form of networking, which also happens to be a prominent cultural element received extremely well across Asia.

Put simply, the Asian market is gigantic. There are over 750 million players across ten key countries, contributing a massive $65 billion toward global gaming revenue. So, by focusing on these ten key countries in particular (of which six are in the Top 10 global networking hotspots), the potential for SuperOne is incredible!