The mobile gaming industry continues to defy the pandemic.
Panic, fear, sickness, uncertainty, depression… The coronavirus pandemic has caused a lot of emotional damage to society but then there are the economic scars that have been left too.
The hospitality industry, the arts, entertainment, tourism, aviation. Entire sectors are seeing enterprises small, medium, and large go under. Where, truly, are we headed? One industry has valiantly shown resilience to Covid-19, Delta, and Omikron, and that is the tech industry.
With some economies now entering second lockdowns, the requirement for mobile downloads has never been higher. And the process of monetizing those downloads, with people increasingly reluctant to part with their scant incomes, continues apace.
Within mobile phone tech, it is the gaming industry that has shown particularly strong growth, with the suggestion that there is scope for it to continue to hit new heights. In the second quarter of 2020, there were approximately a billion total downloads across all platforms. This success continued into Q3, with another billion downloads having been performed in the July to September period, with a revenue of about $20 billion!
Mobile apps are expected to generate over $935 billion in revenue by 2023!
And with Christmas just around the corner, and many people still stuck at home due to restrictions on movement, it seems safe to assume there will be plenty of further interest in mobile gaming.
This is an extraordinary amount of money; according to Digital Information World “it just might get a lot more people interested in making games as this industry is turning into the single most profitable one that the world of tech has to offer.” So where were we back in 2019 and a more innocent, happier pre-Covid world? Well, the answer is people weren’t downloading so many mobile games, 15% less in actual fact.
On the other hand, the growth of the mobile gaming industry has been fueled and aided by the lockdowns; the extension of those lockdowns well past the time when most people assumed they were going to end has probably provided an extra boost. This being the case, some analysts are reserving judgment.
Is this true, organic growth, or if it is a bubble that has been exacerbated by external factors, one that could very well burst once the lockdowns end? SuperOne’s mobile gaming app is due to arrive in early 2022 amid fevered speculation that it is ready to tap into a uniquely engaged millennial market.
Some may see the launch as an acid test of whether the year-on-year growth in the mobile gaming sector legs has to stretch to the end of the pandemic and beyond. The truth is that the management and the marketing community behind SuperOne, alongside its design partner Fantasy, are confident that it has a product that can weather any storm.
SuperOne is building a community of 100,000 Genesis Community members, who are effectively crowdfunding the project through the SuperOne marketing program. The community needs to find only 10 gamers to source one million players. And that’s before the viral effect that can be gained from the one million players introducing the game to their own friends and extended network!
The good news is that the mobile gaming industry has shown itself to be in excellent health despite the troubles people have had to endure in 2020 and 2021.
The better news is that SuperOne will help ensure that in the years to come.