Skillz.com and SuperOne are driving the profit gaming market

It’s no secret that the borders of the entertainment industry have become blurred with those of the marketing industry. Where there was once a clear distinction between online entertainment and hard-line business, the two now seemingly intertwine.

With global revenue of $120 billion in 2019, it’s easy to see why the gaming sector is seen as a goldmine for marketing. Throw into the mix that mobile now rules as the largest and fastest-growing segment of the global gaming market, and you can see how Skillz’s revenue quadrupled last year from $100 million to $400 million.

When you consider the popularity of smartphones and handheld devices, mobile games have become the marketing sweet spot.

SuperOne is launching straight into this intersection. A business partner, and gaming platform, its best-in-breed use of Ripple on its blockchain allows for low-cost, super-fast transactions for active partners and players alike.

This also gives it a bullet-proof method of ‘serving’ and tracking mobile display advertising for major brands wanting to enter the in-game advertising market.

In good company

In 2018, mobile games accounted for 74% of global consumer spending in app stores. By the end of 2019, mobile gaming had a 60% market share among all forms of gaming.

It’s no wonder why companies like Apple and Google are trying to cash in with their recent gaming subscription services Apple Arcade and Play Pass. What’s more, it’s been reported that Nintendo may be developing its own gaming phone.

For anyone unfamiliar with Skillz, it is a mobile multiplayer gaming platform that runs about 2 million tournaments daily featuring online games of solitaire, mah-jongg, and a number of sports-related mobile titles.

Essentially, users can compete in both casual and formal tournaments to earn cash prizes, giving them a platform to enter the competitive gaming scene even on an amateur level. The fact that anybody can be a champion on pretty much any game democratizes tournament play as no other platform has ever done and whilst hosting around four million daily tournaments, Skillz distributes nearly $60 million in prizes each month.

It’s also clawed back the ‘gamer stereotype’ from being an adolescent male. In 2018 Skillz set a new record, paying out $8 million in total cash prizes to its top 10 players. Of those 10 players, seven were women.

One such female gamer was reported to have won $627,191 of cash pay-outs in 2018 alone. Making gaming monetarily profitable for the players as well as the developers is an untapped market.

This is why SuperOne is called The Game of Money. Not only do business partners play the game of money by expanding their networks — rewarded with profit sharing for their activity; not only will they and millions of millennials play the game for fun and huge prizes; but the mobile platform itself contains other major strands of revenue for those wanting in.

Skillz and SuperOne have seen the same gap and are filling it. They’ve also focussed on tapping into the blossoming female gaming sector worldwide, now thought to be around the 1 billion mark.

Both are rewriting the book on how games are consumed, developed, and monetized, and they’ve leveled the playing field for women. Plus, incentivizing players to hone their skills to the point where they can genuinely earn a living by gaming online is a glimpse towards the future.

Mobile online gameplay may be a virtual space, but the rewards and possibilities on offer in this rapidly expanding space are very real.