Seven Highly Effective Gaming Platforms, and what SuperOne can learn from their success
- Fortnite: for committed gamers
Drawing in more than 125 million players in less than a year, and earning hundreds of millions of dollars per month, Fortnite rapidly is a cultural phenomenon in the shooter survival sector and beloved by teenagers everywhere.
What can SuperOne learn from it? One of the keys to success was its “together we achieve” aspect — collaborating with others can help you achieve great things.
2. FIFA: football, sorted
The closest you can get to playing football without playing football, FIFA’s annually updated multi-layered experience places it light years ahead of its rivals. Its success is directly responsible for boosting the sport’s expansion. What can SuperOne learn from it?
FIFA has an innovative and multi-faceted approach towards monetization: players can even make money by trading virtual footballers using their skills and knowledge.
3. Pokémon Go: for augmented reality (AR)
A wacky world of virtual creatures, Pokémon Go has been credited with popularizing location-based and AR technology, promoting physical activity, and even helping local businesses grow due to increased foot traffic.
What can SuperOne learn from it? The value of organic growth. Pokémon Go launched with around 150 species of Pokémon, but this had increased to around 600 by 2020 to keep players hunting for more.
4. PartyPoker: for the card players
A hugely versatile online card room, with some games accepting thousands of participants. Single-table and multi-table “sit ‘n go” tournaments are offered as well as scheduled tournaments, including the “Million”, with a final held at actual poker tables aboard a cruise ship.
What can SuperOne learn from it? First mover advantage. PartyPoker was up and running in 2001 during the first dot-com bubbles. Subsequent rivals tended to find themselves playing catch-up.
5. Roblox: better when we build together
With more than 100 million active monthly players, Roblox is a collaborative construction game par excellence in which every single one of its 50m-plus games is created by its community of players. A sort of “YouTube of games.”
What can SuperOne learn from it? Why not use the wisdom of the crowd to help your games grow and expand? Roblox has done it steadily since 2006 and is now bigger than ever before.
6. Animal Crossing: for a social experience
First released in Japan for the Nintendo 64 in April 2001, the almost simplistic social gaming series continues to captivate new audiences: its 2020 iteration, Animal Crossing: New Horizons was a massive lockdown hit during 2020 /2021
What can SuperOne learn from it? Stay true to yourself. Animal Crossing has resisted the temptation to modernize in terms of graphics and gameplay — and yet its popularity has increased over time.
7. Candy Crush Saga: for putting mobile first
Originally piggybacking on the power of the Facebook network to build its reach, Candy Crush saga remains hugely popular as a mobile gaming puzzle app and addictive enough to encourage plenty to buy extra lives.
What can SuperOne learn from it? The “freemium” model has legs. You can win a SuperOne jackpot without paying an entry fee (but many will) and you can pay extra to skip tough questions.