Preparing a success story: Building a global distribution market months in advance

You wake up one morning with a great idea for a new digital platform like no other. You hire people to build it, you get some marketing help from an agency, borrow some money, dig into your savings, then you launch it.

Wrong, wrong, wrong, wrong, wrong. Unless you have a once-in-a-generation idea, this is a plan that is doomed to fail.

Your concept will be lost among the millions of apps fighting for attention on Google Play or the App Store. The revenue stream that you need to pay back the people you have hired won’t be released. In short, this little piggy made his house of straw, and the big bad wolf blew it down without breaking into a sweat.

Let’s go for something else. Let’s ask for some venture capital from investors. Let’s use that money to buy us extra development time. Let’s get a proper marketing structure in place, an advertising budget. Let’s launch with some clear objectives in mind and the building blocks in place.

But… the investors are going to ask you to set targets you need to match; can you afford a lackluster launch, a moderate month or two? Will you have to give away more of the company to keep them sweet? Do you wish you’d done something differently?

Do you wish you hadn’t been the second little piggy — the one that made his house of sticks and watched on in despair as the wolf, albeit with a bit more effort than he expended previously, demolishes his house in short order? You betcha.

So that’s where the SuperOne marketing model comes in. This is a business concept that rewards the wisest little piggies of all, the ones with the patience to build a network many months in advance of launch.

SuperOne — and I promise the analogy ends right now — is the third little pig. The one that built his house of bricks and mortar, saved his bacon and defeated the wolf. SuperOne reached out early in its genesis to a community of hungry entrepreneurs and hard-working people looking for a new way to earn money.

It chose to save the game for later. Instead, it built one of the top compensation plans around and crafted a platform on Ripple that could ensure rapid and efficient payments. We took our time. We were patient as we painstakingly explained the opportunity to the early adopters, who in turn spent months outlining the project to their own prospects.

We were meticulous when we migrated our customers’ data from the first platform onto the Ripple-enabled launch platform. We wanted to make sure everything progresses as smoothly as possible. And the great thing is, we saved costs by using the natural marketing talent of you, our wonderful SuperOne community.

It gives us real confidence that the most exciting step of the journey, the one in which we launch the game and reach out to another group of people altogether, is one that we can undertake with a greater degree of confidence.

You guys are SuperOne’s:

• Ambassadors
• Educators
• Marketing force
• Distributors

And we look forward to rewarding you with DIRECT OWNERSHIP of the community. It’s what you deserve, after all.