How to be an Instagram SuperStar for the SuperOne community
INSTAGRAM is a social media platform focused on high-quality photography It officially launched in 2010.
Since then, the platform has grown rapidly and as of January 2022, there are almost one billion monthly active users on the app. Evidently, as a SuperOne business partner, Instagram is a great place to gain new team members due to the vast amount of people who browse through the app on a daily basis.
But how do you catch their eye? Read our comprehensive guide to help you become an Instagram influencer for SuperOne and help guide to increase your follower on this platform.
Building Your SuperOne network with Instagram
You’re probably aware of this already: engaging, eye-catching imagery works best. Images can be created or improved through professional editing software like Adobe Photoshop, or through simpler web tools like Canva. Share images from your day.
Combine personal images (perhaps featuring scenery from your lunchtime walk) as well as professional ones. Here are some ways to boost your following organically:
- Hashtags
Adding hashtags to the bottom of your image description will allow more people to see your content. Why not create some SuperOne hashtags? e.g.: #superone Whilst using the app, many users actively search for specific hashtags. And those accounts who regularly use the matching hashtags, or who have recently used the hashtag on one of their posts, will rise to the top of the search page.
2. Share Followers’ Content
You are a SuperOne business partner, so many people will be interested in what you are up to and will want to emulate your success by signing up to SuperOne through you.
Encourage your followers to share something SuperOne-related. This will help create an exclusive community that people will want to be a part of, and your page will start to be shared through your followers’ posts or stories.
3. Competitions
Everyone loves a good contest. No matter what you offer — big or small — there will be people interested. How about targeting people who are not yet SuperOne members? This will help you grow your team.
And as you share news of your competition through Instagram, there will be people naturally interested and will follow to either participate or to keep an eye on the competition. While the contest is running, keep your new followers engaged with interesting and valuable content.
4. Stories and Going Live
Instagram stories and live videos may not be as long as the ones you see on YouTube, and sometimes the production value is on the amateur side. But that’s the appeal. Short, snappy clips filmed on a mobile phone are often more relatable than professionally shot videos. Followers enjoy watching what people are up to, and that makes people feel more connected.
One idea would be to share aspects of your day-to-day life on SuperOne. This will pique the interest of your audience and leave them asking more questions. Many influencers and brands regularly do Q&As on their stories where their followers can ask key questions.
This would also work well for a SuperOne business partner.
5. Motivational Content
Instagram is known by many for the copious amount of motivational quotes and images that populate timelines. People love them. Inspire others to jump into the SuperOne journey with you by finding something motivational to share with others.
Instagram Insights: How they can guide your strategy
Provided you have a business account, and after already posting your first few images, you can begin to see your insights, Instagram’s word for analytics. These are available for specific posts, promotions, or stories. They will reveal not only the number of people who have seen your story, but also their gender, location, and age.
This data can then be used to tailor your content to the age range shown. For example, if you are aiming to reach mostly 18 to 21-year-olds, insights might reveal that the best time to post would be afternoon or late evening. If you are wishing to target professionals within the finance trade, try posting before 9am, during lunchtime hours, and then in the evening, once the majority have returned from work.
These statistical insights can be valuable to your business as a SuperOne business partner.
Some additional tips to help you SHINE on Instagram
After following the steps above, there are some additional tips to bear in mind throughout your journey into the world of Instagram marketing.
- Organic Testing
Presuming you already have a following (no matter how small) with at least a couple of posts on your chosen social media platform, then start testing. What has worked well in the past? What post has not gained traction? Use Insights to actively check the engagement for each post. If you are still unsure after going through your previous posts, start creating a range of posts to see which resonate best with your current followers.
2. Consistency Consistency is key.
This will keep your followers engaged and with an eye on your account. Creating a content schedule can be a great way to keep on track with social media posting. If the consistency is lacking or intermittent throughout, people will either forget about your page or will no longer care as they may have moved on. Posting more than once a day can be too much for Instagram. If you have lots of things to say, use the “Stories” function instead.
3. Interactions
Rather than posting a photo, video or a story and simply leaving the account, be sure to engage with those who interact with you. This can create great relationships and form connections between yourself and the people you are creating your content for. As a result, trust will be grown through the connections you create.
After following the steps above, and by working your way through the guide, you will soon have an established Instagram page with a strong following and community.
And just like that… capturing leads will have never been easier!
We welcome you as our business partner.
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