From bedrooms to boardrooms: How the live streaming industry exploded
It seems like yesterday, back in 2005, YouTube pioneered something that changed our lives forever. The pioneering event? Democratizing the internet. They made it possible for everyone to broadcast live content from the comfort of their own homes.
And life has never been the same since. Now, all you seemingly need is some personal space, a webcam, a sprinkling of personality, a splash of originality, and a dose of thought-provoking, profound content — no, scrap that — any type of content.
Of course, streaming is now a big company’s game and the revenues involved turn small and independent start-ups into huge tech and media giants with multi-billion-dollar turnovers. Consumers consume live-streamed content and the platforms consume the money that’s involved. Everyone’s happy.
How did live streaming become a phenomenon?
It’s not as though the older kids on the block paved the way and stepped aside for sparkling new start-ups to hoover up the money. Facebook being one of the older social media platforms is a case in point. Live streaming on Facebook has grown by over 330% since 2004. Be it for survival or evolution, Facebook’s live stream feature inspired numerous other social media platforms to add live streaming options to theirs.
Today, all the main social media platforms, from Facebook to YouTube, Instagram, Twitter, and Snapchat, have adopted this trend. Whether live streaming was just in the right place at the right time, catering for what consumers wanted at that time in tech evolution, there’s no doubting its unparalleled success.
Firstly, and crucially, you don’t need to invest a ridiculous amount of money to stream live. Just a smartphone with a camera and a corresponding mobile app is enough for you to get going. Secondly, it’s interactive. This appeals to our sociability in a world that lives ever more online. In addition, when live streaming happens on apps like Facebook Live and YouTube Live, they offer users an array of interactive features like live commenting, donations, and sharing.
This is directly linked to FOMO, which is a very real thing among current generations. Everyone on social media wants to know what’s going on all the time. SuperOne is riding that same wave. As it integrates its game with the real world of football (with stars from cricket, rugby, F1, and horse racing to follow), fans around the globe are feeling the FOMO — wanting to get involved with the global SuperOne game.
Overall, social media platforms get traffic from over 3 billion users per month, which constitutes 42% of the total global population. This is the market SuperOne is attacking with its unique mix of amazing gameplay, crypto prizes, ranging from frequent random bonuses to life-changing jackpots.